WIP MONDAY Accelerate Agenda

Learn at WIPMonday, September 8
Indianapolis Convention Center – Sagamore 1–3

9:30 AM–10:30 AM    
WIP Advisory Council – Steering Team & Committees: Welcome Coffee 
By Invitation

10:00 AM–10:30 AM    
WIP Mentorship Program Coffee 
By Invitation

11:00 AM–12:00 PM    
WIP Welcome Panel: Leadership Voices
Join a lively discussion centered around leadership, business insights, and personal stories. In this interactive and open mic format, hear from a panel of WIP entrepreneurs who navigate challenges, deliver success, and stay ahead of the game. These engaging and inspiring women provide a broad depth of parking industry expertise and are prepared to share their experiences with you, so bring plenty of questions and a notebook.

Moderator: 
Tammy Baker, COO, Parker Technology

Panelists: 
Brooke Kreiger, Sales Director, ParkMobile, NPA 40 Under 40, Class of 2022
Laura Longsworth, SVP, Brookfield Properties
Mary Ruberry, Chief People Officer, The Parking Spot 
Maggie Vercoe, EVP of Customer Engagement, TEZ Technology

12:00 PM–1:15 PM
WIP Mentorship & Networking Lunch
Celebrate the 2025 WIP Mentors and Mentees and connect with WIP attendees to expand your network and connections. Full lunch service provided.  

1:15 PM–2:00 PM    
WIP KEYNOTE: Courage & Curiosity Unlock Innovation
What if everyone in your organization had the courage to bring ideas to life? Join international bestselling author and leadership coach Dr. Jackie Freiberg to learn practical skills and strategies for unlocking innovation. This program explores:
  • Strategies to notice what really matters
  • Strategies to question the unquestionable
  • Strategies to embrace technology but not become it
  • Strategies to create a “dare to try” culture
  • Strategies to advance stronger AS ONE
Speaker: Dr. Jackie Freiberg is an international best-selling author, business owner, entrepreneur, and leadership and culture coach to executive teams nationwide.

2:00 PM–2:45 PM    
Heartbeat of the Brand: How WOMEN IN PARKING Keep Marketing Alive
Marketing isn’t just a department – it’s the life-blood that pumps energy, revenue, and reputation through every corner of your organization.
In this lively conversation, female leaders from across the parking ecosystem will unpack why every role is a marketing role, whether you’re on the front line managing recruitment, sales, or customer success, or in the back office shaping product, operations and strategy.

We’ll explore how you can leverage marketing to:
  • Drive business strategy: How marketing helps define direction, align teams, and bring clarity to decisions that affect your entire organization
  • Enhance personal productivity: How brand and marketing can make you more effective in your role, regardless of department or job title
  • Break down silos: How marketing helps ensure everyone – from sales to product to customer service to human resources – is rowing in the same direction
  • Improve what you build, sell and deliver: How marketing helps gather feedback, spot trends and ensure product market fit

Fun fact: women already hold 60% of marketing roles in North America – let’s leverage that collective power to elevate both our brands and our careers! Join us to leave with actionable tips, fresh inspiration and a renewed pulse on your organization’s heartbeat.

Panelists:
Heidi Barber, VP of Marketing, Parker Technology, NPA 40 Under 40, Class of 2022
Sarah Becherer, VP of Marketing, Ocra, NPA 40 Under 40, Class of 2018
Jenn Bell, CPP, Director of Marketing, Premium Parking
Ashley Krebsbach, VP of Sales/Marketing, WallyPark

2:45 PM– 3:00 PM    
Break

3:00 PM–3:45 PM    
WIP Empowering Women Fireside Chat: Your Career Success Roadmap
C-level leaders and WIP Mentors share stories, insights, practices, dos, don'ts, and watch points to ignite your success and growth in a lively discussion.

Panelists:
Nicole Hankins, EVP of Business Development & Strategic Accounts, LAZ Parking, Chair, WIP Steering Team
Stephanie Hogue, President & CEO, Mobile Infrastructure
Christine Rosso, General Counsel, InterPark
Owen Sanford, CPP, VP of Revenue, Metropolis

3:45 PM–4:30 PM    
WIP Workshop: Your Career Success Roadmap
This interactive and facilitated session will help all attendees establish a personal action plan to bring back to the office and advance daily professional and personal success.

4:45 PM–5:45 PM    
WIP CONNECT: Wrap-Up Reception
Finish off your WIP MONDAY by raising a glass at this year’s WIP Reception! Connect. Be Inspired. Catch up with friends & colleagues. Meet WIP MONDAY 1st timers. Enjoy this energizing wrap-up to WIP MONDAY before you head out to enjoy an evening out in Indy. Share the WONDERFUL WORLD OF WIP and its WONDERFUL WORLD OF FUN together with industry friends and peers.  

Located in the JW Marriott, 2nd floor foyer.

6:00 PM–8:00 PM    
WIP Steering Team Dinner (By Invitation)

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