Talent and Diversity Equity & Inclusion Track

Talent DEI

The search for talent is still consuming a lot of parking operators’ time and resources. In addition, parking facilities are seeking to build a workforce that is as diverse and inclusive of the local community and a corporate culture that is welcoming and engaging. The Talent and DEI track will focus on the tools and trends to help operators find, train, and retain the very best talent.

Topics include:

  • How to Manage Talent, KPIs and Team Culture
  • Work & Wellness: Cultures that Motivate Performance
  • How to Enact an Inclusive Talent Policy
  • From One to Many: How to Manage Multiple Parking Operations

Diversity, Equity, and Inclusion Certificate Program
NPA’s Diversity Equity and Inclusion Certificate program examines the current best practices in and around DEI initiatives among parking operators, public facilities as well the industry’s supplier community. The program will explore:
• How to Develop a DEI Program - where to start; how to get support and “buy-in.”
• How to Manage a DEI program - what tactics work best in a given situation – Employee Resource Groups, etc.  
• How to Measure DEI Success - Metrics, KPI’s and RFPs.

In addition, individual sessions will address the areas of work and wellness; how culture can motivate performance; how to enact and inclusive talent policy and responding to RFPs in a DEI focused environment. 

Educational Sessions
DEI Toolkit Series: Core 1 Topic Developing a DEI Program
Stepping Up: How to Successfully Manage the Leadership Role
Origin Stories: My Career in Parking
DEI & RFPS: SMBs, Veteran Woman-Owned Public/Private Match Up
DEI Toolkit Series: DEI Core 2 Topic Managing DEI Programs 
First Class Service: How to Build a Service Based Culture Organization
DEI Toolkit Series: DEI Core 3 Topic Success Metrics on Compliance - RFPs
DEI Young Leaders Getting Ahead in Parking: People & Performance Q&A


DEI Toolkit Series: Core 1 Topic Developing a DEI Program

Monday September 18 | 11:00 AM - 11:45 AM
Learn how parking operators can develop a DEI initiative within their organization. What key questions should they ask themselves and what sort of resources are needed to address this issue effectively?

The program will hear case studies from successful DEI initiatives and will examine how they started, how they are developing, and what future plans they have.    

In this program you will:
• Learn the principles and definitions of Diversity, Equity, and Inclusion in the workplace. 
• Hear how to develop a DEI program - where to start; how to get support and “buy-in.” 
• Discover the key metrics to use to measure success and determine progress.
• Understand how to tie DEI goals to the wider corporate mission.   

Will Thompson, District Manager - Houston, TX, Platinum Parking 
Karla Cantu, District Manager - Auston, TX


Stepping Up: How to Successfully Manage the Leadership Role    

Monday September 18 | 1:00 PM - 1:45 PM
Learn how to successfully make the transition from being a manager at one facility to being a GM with responsibility for multiple operations. This executive level presentation will outline the importance of both hard skills and soft skills in becoming an effective parking executive. 

In this program you will:
• Demonstrate the importance of being able to “Walk the Talk when leading others.    
• Understand the need to continually grow an executive team from Managers to GMs, and from GMs to Senior GMs, and more.
• Learn how to look at the parking enterprise through many lenses (service, operational, entrepreneurial, etc.)  

Aaron Chaves, Vice President of Operations, PCAM
Aaron Chaves

Origin Stories: My Career in Parking  

Monday September 18 | 2:00 PM - 2:45 PM

The parking industry holds many inspirational stories of professionals who started their careers on the frontlines and worked their way up to management and executive positions. These experiences have allowed individuals to learn so many different aspects of the industry, creating vital leadership skills, and helping them to hone a unique understanding of the ins and outs of day-to-day operations. 

Hear their stories, learn their lessons, and profit from their experience.

Panelists will highlight the lessons they have learned in the parking industry, how they would advise their younger selves, and their hopes for the future of the industry. They will provide attendees with guidance and best practices to achieve their career goals.

Katherine Beaty, VP of Implementation, TEZ Technology 
Matt Truhlar, Senior Facility Manager, SP+
Kathrine Beaty

DEI & RFPS: SMBs, Veteran Woman-Owned Public/Private Match Up

Monday September 18 | 3:00 PM - 3:45 PM
Session topic coming soon

DEI Toolkit Series: DEI Core 2 Topic Managing DEI Programs  

Tuesday September 19 | 8:00 AM - 8:45 AM

Join a panel-style session and explore the ways that parking operators can promote diversity and inclusion from the individual level all the way to the C-suite. We all have a role to play in promoting diversity, equity and inclusion and cities nationwide are taking initiative to create more livable and equitable communities. 

The program will: 
• Identify lessons learned and best practices from various city leaders and industry professionals who strive to support equality and diversity.
• Identify transparent plans and actions to drive diversity, equity, and inclusion goals, both at an individual level and an organizational level
• Demonstrate ways to create and maintain an environment where employees and customers feel safe to live, work and feel a sense of true belonging.

Maggie DiPaolo - PHR, SHRM-CP, Vice President, People + Culture
Maggie DiPaolo

First Class Service: How to Build a Service Based Culture Organization

Tuesday September 19 | 11:00 AM - 11:45 AM
Learn how having a strong company culture motivates everyone to do their best work.
Businesses with an organizational culture tend to be more successful than less structured companies because they have systems in place that support the behaviors and actions and in turn support employee performance, productivity, and engagement. 

Hear how Towne Park uses its corporate culture to leverage its mission, engage its team members, and significantly impact its level of customer service.
The program will also examine how company culture has changed to reflect the evolving labor environment and employee expectations today. 

In this program you will learn:
• The nexus between corporate culture and service.
• How service-focused organizations orient employees to their mission, purpose, and values.
• How Towne Park uses its culture to reinforce service – training, employee engagement and recognition, community programs, etc.
• How to become an employer of choice in the marketplace.  


Bev Dribin, Senior Vice President Brand, Marketing and Communications, Towne Park   
Jeff Frazier, Senior Vice President Talent Strategy, Towne Park
Bev Dribin 

DEI Toolkit Series: DEI Core 3 Topic Success Metrics and Compliance Challenges

Wednesday September 20 | 8:00 AM - 8:45 AM
Program exploring how to measure the success of DEI programs both internally and externally.  

DEI Toolkit Series: As a Manager Learn How to Enact an Inclusive Talent Policy

Wednesday September 20 | 9:00 AM - 9:45 AM
Hear how successful parking facilities are building a workforce that is diverse and inclusive of their local communities. Research shows that creating a diverse and inclusive workplace is not only the right thing to do, but it benefits a business’ bottom line.

This program will examine case-studies on successful inclusive recruitment programs and provide a roadmap that your facility can follow.  

DEI Young Leaders Getting Ahead in Parking: People & Performance Q&A

Wednesday September 20 |2:00 PM - 3:45 PM
Join NPA’s 40under40 leadership team for a speed networking style program on career skills development.     

Audience members can network through the room and join table-top discussions on topics as diverse as project planning, team building, productivity tools; and working in a multi-generational workforce.                   


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