Sponsorship Opportunities

Stacy Sponsorship promotes positive recognition for your company, builds your image & identity, and increases your brand awareness by reaching a wider attendee demographic and enhancing the customer experience. We encourage you to take advantage of these opportunities below, or contact us to customize your sponsor package.

Call Stacy Hudson, NPA’s Director of Business Development at 202-415-8252 or StacyHudson@WeAreParking.org. Click here for Sponsor Benefits.

2023 NPA Convention Sponsorships
Opening Welcome Event: Mardi Gras Madness$20K - Lead Sponsor; $5K Co-sponsors
Tuesday, Sept. 19, 6:00 – 7:30 p.m.

Real Southern hospitality awaits you at the Grand Oaks Mansion at Mardi Gras World. Awe-inspiring indoor replica of an antebellum mansion with magical footbridges, magnificent oak trees and a starlit sky just add to the sense of wonder and excitement. As the Lead Sponsor, be recognized throughout the venue, at the main entrance, and at all aspects of entertainment, F&B, custom specialty drink (if available) and specialty activation areas TBD. Lead Sponsor will receive top recognition on specific collateral (TBD) such as event access, digital media with logo or ads (if available), and any directional signage. Specialty areas TBD can include a VIP room for Lead Sponsor.  Pre-show sponsor promotion & recognition included. Co-sponsorships are available, co-sponsor benefits will apply to specific destinations. 

As the Exclusive Sponsor for all transportation needs (include hotel to Convention Center, special events, Social Connectors, Facility Tours) at the 2023 Convention & Expo, you'll be recognized at each event, on event signage, the mobile app, the event website, and also with a 15-30 sec. rotating commercial on the dynamic LED Impact Wall.

Expo Hall "Premium" Beverage Bar$15K - Exclusive
Tuesday, Sept. 19, 2:00 – 5:00 p.m., Wednesday, Sept. 20, 10:30 a.m. - 1:30 p.m., & Thursday, Sept. 21, 9:00 a.m. - 12:00 p.m.

20’x20’ Special Zone Station on Expo Hall Floor in cross aisle, high-traffic destination; select menu of specialty beverages & snacks TBD; sponsor-produced giveaways; wayfinding promo signage leading attendees to destination throughout Conv space; and more TBD.

Expo Hall Lunch/Brunch Food & Beverage (F&B)$12K - Exclusive
Lunch, Wednesday, Sept. 20, 11:30 a.m. - 12:30 p.m.; Brunch, Thursday, Sept. 21, 9:30 - 11:00 a.m.

Lunch on Wednesday & Brunch on Thursday are available in the Expo Hall. Exclusive sponsor is recognized at strategic locations with event signage, on the mobile app, on the event website, and also given a 15-30 sec. rotating commercial on the dynamic LED Impact Wall, plus opportunity for sponsor to provide up to 2 pop-up banners at location. Will also include table-top tent advertising option for general/seating (artwork provided by you). Directional floor decals to F&B area with sponsor recognition. Boxed lunch on Wed., buffet brunch on Thurs. Other benefits TBD.

Ensure your dominance with attendees by brilliantly showcasing your brand on our video wall. Your brand on the dynamic LED video wall, includes two commercials with audio (15-30 sec.); rotating with Schedule-at-a Glance, and other sponsored commercials in the loop. LED Impact Wall is located in high-traffic area. 

SOLDSocial Connector Tours Exclusive Sponsor (includes all Connector events)
$15K - Exclusive

Exclusive sponsor for all Social Connector Tours. Make a lasting impression with attendees while they are experiencing New Orleans. Sponsorship includes recognition on event website and mobile app; includes one registration to each tour if registered by cut-off date (and if space available). Tours include:

  • Sunday, Sept. 17, 6:00-9:00pm: Evening Jazz & Dinner Riverboat Cruise
  • Monday, Sept. 18, 6:00-8:30pm: Taste the Big Easy New Orleans Culinary
  • Wednesday, Sept. 21, 7:00 - 9:30pm and 8:00-10:30pm: Ghost Hunters Tour 

First location attendees go after picking up their badge, the Attendee On-Arrival lounge displays a variety of sponsor-produced giveaways including the un-stuffed registration bag and other sponsor-produced items for attendee pick-up.

NEW! NPA Speedway: NASCAR Racing Experience on the Expo Floor & NPA-NASCAR Challenge$7,500 - Lead Sponsor; $5K Prime Sponsors - 1 SOLD & 1 Available; $2,500-$3K Co-sponsors 
Tuesday, Sept. 19, 1:30 – 5:30 p.m., Wednesday, Sept. 20, 10:00 a.m. - 2:00 p.m. & Thursday, Sept. 21, 9:00 a.m. - 12:00 p.m.

Be part of the NPA Speedway by aligning your brand with the NASCAR Racing Experience on the Expo Hall floor. Your company will appear like they sponsored a real NASCAR team complete with a custom branded race car, branded experience tickets and a branded pit crew uniform. The NASCAR Racing Experience includes a race car simulator for attendees to compete for the fastest time each day. The winner with the overall fastest time at the Convention will receive two NASCAR tickets to any race in the country. Sponsor package includes branding on the NASCAR, leader board, signage, mobile app, Fast Pass tickets and so much more (depending on level of sponsorship). The ultimate booth traffic driver! 
NPA-NASCAR Challenge on Thursday: "Fast and Furious vs. Safety and Service"
Provide a valet driver from your team to challenge a famed NASCAR driver (celebrity TBD) on Sept. 21 at the NPA Speedway. Can a NASCAR driver learn the skills and tools to be a top-rated valet? Can a Valet Driver beat a NASCAR driver's time at the NPA Speedway? Bring on the challenge! 

Limited to 1 Lead Sponsor; 2 Prime Sponsors; 7 Co-sponsors; and 5 Valet Driver Sponsors - contact Stacy for the option package details

Associate your name with the latest in conference technology by sponsoring the official NPA Convention & Expo mobile app. The app will be available for free to all attendees and includes high visibility branding opportunity with an opening splash page and micro app on the main menu bar of the app (includes an external link). These are the tools everyone will be using onsite! 

SPONSORSHIP INCLUDES: • Sponsor-created, full-screen entrance splash page • Sponsor-created interior banner ad  • Sponsor micro app linking to a external url.

Additional Mobile App sponsorships available. Contact StacyHudson@WeAreParking.org for more details.
Coffee Café & Connection Hub$10K - Exclusive
Tuesday, Sept. 19, 7:30 – 10:30 a.m.; Wednesday, Sept. 20, 8:00 - 10:00 a.m.

Coffee Cafe & Connection Hub set for attendees to grab coffee & a light snack before (or between) the morning education. As the sponsor, you'll be recognized on event signage, mobile app, and more. Sponsor-produced coffee cups or sleeves are encouraged, plus opportunity to provide sponsor-produced giveaway in Hub.

Break Out Education Tracks$7,500 per track
Monday, Sept. 18 – Thursday, Sept. 21

Select an education track and add branding around the thought leadership presentations to include branding on slides with session; mic recognition from master of ceremonies or moderator; digital opportunities and more.

Track titles are:
  • Certified Parking Professional (CPP) Program
  • Business Intelligence
  • Transportation Trends
  • Mobility - SOLD
40Under40 & WIP: NOLA Social - A Destination Experience$5K - Co-sponsorship opportunities available, limit 4 - 1 SOLD, 3 available
Monday, Sept. 18, 7:30 – 9:00 pm

An exciting night planned to one of the most unique destinations in NOLA featuring one-of-a-kind exhibits that will take guests through the Big Easy's long and ever-evolving history. Support NPA's 40 Under 40 Class of 2023 & Women in Parking with this event and receive branding and recognition on event signage, drink tickets, website, mobile app and social media, plus 1 comp event ticket to attend and connect. Light hors d'oeuvres and cocktails served. Attendees are sure to be talking and tweeting about this event. Make sure you're part of the buzz! Co-Sponsor opportunities exist for: Transportation, Event F&B, Event Experience and more.  

Refreshment Break$5K - Exclusive
Monday, Sept. 18, 2:30 – 3:00 p.m.

Beverages & snacks are available outside the breakout session rooms for attendees to grab in between the afternoon education. As the sponsor, you'll be recognized on event signage, mobile app, and more. 

SOLDParking Consultants Council (PCC) Meeting & PresentationTuesday, Sept. 20, 2:00 – 4:00 pm (day/time subject to change)

Sponsor a 20-minute presentation with Q&A to the PCC to open their meeting; sponsor-produced giveaway on display for pick-up; sponsor-produced banner displayed in room.

As the supporter of the Conference Ambassador/Volunteer Program, your sponsorship is helping to underwrite the registration fees for those who necessarily cannot attend NPA’s Convention. This program provides a way for the association to offer access to the Convention for aspiring young professionals in the parking industry in exchange for their volunteer help with the conference program, social events, and other expo-related activities. In exchange for the above-listed volunteer support, up to 20 volunteers receive a complimentary full-convention registration. 

This group will be visible in every educational program and social event and will be used as human signage along the Convention path. Sponsorship includes two colleagues to participate as a volunteer if they meet the qualifications. 

Headshot Lounge Nook$6K
Open daily Tuesday, Sept. 19 - Thursday, Sept. 21 (hours TBD)

Sponsor this highly visible headshot photo destination, open to all Convention attendees to update their professional headshots. Includes branding and signage and recognition at the nook and to guide attendees to the space.

Private Meeting Room$5K
Limited availability

Private meeting room space, size/set-up/location/time frame TBD, will include limited F&B for up to 15 people and branding outside meeting room space.


The brand builder package allows you to customize based on your end goals. There are opportunities that provide enhancement to your pre-show marketing, drive traffic and enhance your presence during the event and solidify and reinforce your brand post show.

Select three items from the list:

  • Pre-Conv HTML eBlast to registered Conv attendees (select a pre-approved date in Aug. or Sept.), 8 sponsors max
  • Dynamic digital LED Impact Wall video ad/commercial (15-30 sec., rotating video only, ad size TBD), 12 sponsors max
  • On-Arrival Lounge sponsor-produced giveaway, pre-approved by NPA (i.e., thumb drives; pens, power bank chargers, screen cleaners, lip balm, magnets, etc.), quantity 500 pieces
  • Banner ad on NPAConvention.org from April - Sept. (dimensions TBD, rotating banner on all relevant interior webpages), 5 sponsors max
  • Banner ad on WeAreParking.org rotates in August & Sept, prior to Convention (Position 1, vertical, 200 w x 454 h pixels)
  • Banner ad on mobile app (dimension TBD), 5 sponsors max
  • Sponsor-designed signage floor decals (2 per sponsor) logo & booth # (suggested)

Customer demands are changing rapidly. Innovation and new technology is the response. The newest hot spot on the floor will be the Start-Up Pavilion where we'll feature emerging technology. Be recognized as the sponsor who supports disrupters and the latest trends in the industry. Your company will be recognized on signage in this area along with directional./wayfinding floor decals.

Parade of Prizes$1,500 per spot

12 sponsors max
Open to exhibitors only

Get your spot on the Parade of Prizes game board. Each attendee will be given a game board upon check-in at registration. During the event, they will need to complete their game board by having all 12 sponsors stamp the appropriate squares and submit the game board for their chance to win fabulous prizes courtesy of our sponsors. While game boards are getting stamped at your booth, it's your chance to have the attendee's undivided attention. 10 spaces available.


Photos are always taken at Conventions. Have your brand on the entertaining photo background that is used as a backdrop for social media pics and more.

Opportunity opens in July if available. On Arrival sponsor-produced giveaway (must be pre-approved by NPA). Items can include thumb drives, pens, power ban chargers, screen cleaners, lip balm, magnets, etc., quantity 500 pieces 

Opportunity opens in July if available. Pre or post-Conv HTML eBlast to registered Conv attendees (select a pre-approved date in Aug or Sept) (8 sponsors max)

Opportunity opens in July if available. Dynamic LED video wall 15-30 sec. commercial, video only (no sound); rotating with Schedule-at-a Glance, and other sponsored commercials in the loop. LED Impact Wall is located in high-traffic area. (12 sponsors max)

This sponsorship is sold.

This sponsorship is sold.

Convention Digital Connection Bundles!

Reserve by June 10th.
Digital Visible package includes:

  • Aug. & Sept. Magazine - Convention Digital Edition, Link for your listing in the Convention Exhibitor listing
  • Convention website banner ad (300 w x 500 h px)
  • NPA Network Email - Send an email to our network in July, Aug., or Sept. (pick one month, limited availability)
  • Convention mobile app ad - Include a digital ad in our event's mobile app for on-site promotion (640 w x 130 h px)


Reserve by June 10th.
Digital Amplification package includes:

  • Network Email - Post-convention, by Oct. 15, 1 qty.
  • NPA LinkedIn booth promo post - Look Who's @ Expo
  • Convention mobile app push messages to attendees, 3 qty.
  • Convention mobile app ad - Include a digital ad in our event's mobile app for on-site promotion (640 w x 130 h px)


Reserve by June 10th.
Camera Ready package includes:

  • Link for your listing in the NPA Convention exhibitor magazine listing
  • NPA LinkedIn post with video option, 2 qty.
  • Convention mobile app push messages to attendees, 3 qty.
  • Convention mobile app ad - Include a digital ad in our event's mobile app for on-site promotion (640 w x 130 h px)


WOMEN IN PARKING (WIP) Conference Sponsorships
Align your brand and values with diversity & achievement. Partner sponsorship includes overall logo branding & recognition on the components of the WIP Conference & the USO-driven Charity & Teambuilding event including event signage; website pages; pre-show marketing; education; and networking events.

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