| BUSINESS INTELLIGENCE | WOMEN IN PARKING | TALENT & DEI | MOBILITY OPS | TRANSPORTATION TRENDS |
Digital and cloud-based PARCs systems are transforming parking’s “back of house” operations providing better insight and analysis for parking operators and their clients. The mobility track will focus on how parking operators are using marketing, smart technology, mobile apps, and shared data platforms to connect with customers and provide them with a frictionless and contact less parking experience, that improves their bottom line.
Topics include:
Sponsored by:
Educational Sessions
Digital Wallets: How These Payment Platforms are Changing Parking
Digital Tipping 101: What Every Parking Organizations Need to Know
Loss Prevention and Enforcement – Using Real-Time Data to Drive Revenues
RFP Management 2.0: Getting in the Room and Closing the Deal
The New Normal: Generating Revenue in The Post-Pandemic Market
Valet Operations: Teams, Trends, and Hi-Touch Service
Making a Statement: How Facility Branding Can Drive Volume, Revenues, and Client Satisfaction
Cracking the Branding Nut: Tactics For Developing a Killer Brand
Design and Build - A sneak peak in NPA’s most comprehensive publication
Back to the Future: What I got Right (and Wrong) about Parking
Monday September 18, | 11:00 AM - 11:45 AM
The smartphone has become the de facto wallet for many Americans thanks to the rise of digital wallets and their innate built-in convenience and unmatched security.
More and more merchants are offering digital wallets as a means of payment because they see the consumer demand and value it provides their businesses.
Learn what this growing trend towards digital means for the parking ecosystem. Hear how parking operators must adapt and meet the consumer where they are – on their phone, in their digital wallet.
Join us for an educational session that investigates these key questions and lays out the framework for giving tech-hungry consumers the payment experience they demand – so they keep coming back as repeat, loyal customers boosting the bottom line.
In this program you will:
• Identify the new mobile parker, their digital payment trends & behaviors.
• Explore the benefits and opportunities provided by digital wallets for both consumers and merchants.
• Learn how to deliver a seamless digital payment experience and to create repeat and loyal customers.
Speakers
Kacey Siskind, Senior Vice President Honk
Monday September 18, | 1:00 PM - 1:45 PM
Hear what every parking operation needs to know about establishing, managing, and leveraging a digital tipping program for your operation. The session will examine how to launch a digital tipping program and the benefits and responsibilities of both employees and employers. It will demonstrate how to communicate that program to customers, clients, and other stakeholders. It will provide an overview of tipping as remuneration even for those who plan to stay with a cash-based program.
This program will:
• Provide actionable takeaways for either launching a tipping program or optimizing their existing one.
• Provide a primer on tipping and remuneration.
Speaker
Brian Hassan, Co-founder and co-CEO, KickFin
Monday September 18, | 2:00 PM - 2:45 PM
Hear how commercial operator EasyPark has reinvented its loss prevention operations. Through clever use of technology and data management, it has increased revenue, both in daily parking and violations..
The program will examine how it has integrated 5 separate mobile apps and how it has expanded parking enforcement without the need for LPR vehicles. The company will provide an overview of its enforcement dashboards and share the challenges and learnings from this project.
In the program you will:
• Learn how to use technology to maximize revenue.
• Understand why enforcement is really loss prevention.
• Discover the metric behind parking turnover and how many new parkers do you really have each hour.
Speaker
Ravinder Bains, Director, Client Services, EasyPark
Monday September 18, | 3:00 PM - 3:45 PM
Request for Proposals – RFPs – are the lifeblood of any parking operation’s business development team, offering new business, new opportunities, and new revenue.
So, you made it through the RFP bid process, now what? Learn how to successfully make your pitch, highlight your strength, and close the deal once you are you are in the room where it happens.
In the session you will:
• Learn how to develop your 30 second “elevator pitch.”
• Identify key strengths to play to in any given bid situation.
• Learn to differentiate your bid from the “pack.”
• How to ask for the opportunity and win the deal.
• Hear how to ask the key questions that can demonstrate your value to a client.,
Speaker
John Oglesby, CEO, The Parking Whisperer
Tuesday September 19, | 8:00 AM - 8:45 AM
Celebrate the winners of Parking Magazine’s Best in Tech and Best in Parking awards.
Voted on by the magazine’s readership, The Parking Magazine Awards recognize industry change makers, thought leaders, and service providers. Hear their stories and celebrate their achievements.
The Best in Tech Award recognizes tech leaders whose strategic projects, products, or services have enhanced parking operations or service delivery.
The Best in Parking Award recognizes an individual in parking making a difference for their team, company, or community.
Tuesday, September 19, | 9:00 AM - 9:45 AM
Customer usage has shifted dramatically from historical trends. Many primary demand generators which locations depended on for business in the past have closed, causing off-peak nights and weekends to suffer. Can the parking industry increase revenue in light of this new trend?
Join a panel of NPA thought leaders who will talk through best practices and creative solutions to help drive revenue in this new normal. The panel will examine dynamic pricing tools, new parking products and other yield management tactics aimed at maximizing yield-per-stall and increasing turnover.
In this program you will:
• Learn new pricing tools and models so you do not leave a dime on the table.
• Examine the creative use of parking lots and mix of business.
• Understand the role of technology and data management in maximizing yield.
Speaker
Shaun Kirby President and Chief Operating Officer, Edison ParkFast
Tuesday, September 19, | 11:00 AM - 11:45 AM
Valet Operations has the highest level of customer interaction in the industry: we’re literally sitting in your car! Hear how valet operators are reimagining hi-touch service across their vertical markets from hospitals to hotels using clever technology, new communication tools, and old-fashioned attention to detail.
The program will examine the key interactions with a typical customer:
• Friendly Greeting – “we want your business.”
• Directions and Information – “Here’s what you’ll need to know and where you’ll need to go.”
• Transaction: “Credit card will do nicely.”
• Resolution: “Oh, I’m sorry about that, here’s what I can do for you.”
• Other Action: “It’s no trouble. We can take care of that for you.”
Speakers;
Gary W. Lewis, Vice President of Operations, Park Inc
Monique Dodd, Owner Prestige Valet and Parking
Wednesday September 20 | 8:00 AM - 8:45 AM
NPA’s Dimension in Parking publication is the most comprehensive single source of data on the entire parking design and build process. A new 6th edition is planned to be released in 2024. Hear an advanced briefing on this publication from the book’s leading contributors and editor.
The publication will contain significant updates to many chapters including a new chapter on EV charging issues.
About Dimensions in Parking
Dimension in Parking includes chapters on parking studies and demand; zoning requirements; financial feasibility and financing; parking geometrics; wayfinding; safety, security, and secure design; lighting; building codes; operations and management; and maintenance.
Speakers
Jerry Marcus, President and Owner, The Parking Advisory Group, NPA Board Director
Andrew Sachs, President, Gateway Parking Services
Wednesday September 20 | 9:00 AM - 9:45 AM
Hear how the branding of a parking facility can have a huge impact on revenue, volume, and client satisfaction. Parking assets now offer products such ike Areas, Amenity Bays, Electric Vehicle Stations, and other trends. So, branding and marketing these products is crucial for success. In addition, garage wayfinding is a universal challenge and is very important to every owner, facility operator and ultimately every visitor.
This program will explore successful branding case-studies from several parking assets across the U.S. It will demonstrate where the “improvement areas” are in each garage and the often low-cost solutions they can have with long-term impact.
In this program you will:
• Discover how parking operators can enhance wayfinding for pedestrian and vehicular traffic.
• Improve safety & risk-management to create a more aesthetically pleasing environment.
• Understand how to create clear wayfinding and directional graphics.
• Identify areas for branding improvement within the facility.
• Examine the budget and project costs, and timelines for a facility branding exercise.
Speaker
Justin Donaldson, Regional Manager, SP+
Alex Schueler, Vice President, SP+
Wednesday September 20 | 2:00 PM - 2:45 PM
Do parking operators really need a distinct brand? There is brand recognition among consumers for parking apps but generally not for the operating companies. Does this matter or are apps the “back door” for operator to establish a “killer brand?”
Hear the schools of thought around this issue and learn what it takes to establish a brand presence in the marketplace. The program will explore how to determine what your brand is right now. It will examine how much you should spend on brand marketing. And ask: “what does it mean to build a brand-fueled growth engine?
In this program you will:
• Learn why brand-building is being proactive process.
• Discover the impact of your brand work on customer acquisition and bottom-line revenue.
• Hear what some of the most successful brands in parking, and in parallel industries, are doing today.
Speakers
Heidi Barber, VP of Marketing, Parker Technology,
Sarah Becherer, VP Marketing, at Ocra
RJ Juliano, SVP, Chief Information & Marketing Officer, Parkway Corporation
In 2017, former PCC Chair, Jerry Marcus, made a lot of predictions about the outlook for parking in the coming years. Mobility Hubs, TNCs, drone deliveries, dark kitchens and more were all touted as the coming thing. Then 2020 happened. Now, “Doc” Marcus fires up the Delorean again to take another swing at the future. And Great Scott, what has he discovered this time!?
Hear some insights from one of the industry’s truly original thought-leaders on emerging trends and developments in parking and mobility.
Speaker
Jerry Marcus, President and Owner, The Parking Advisory Group, NPA Board Director
