Business Intelligence Track


The Business Intelligence track will focus on the latest industry research, business trends, and thought-leadership in parking, mobility and the wider business world.

Topics include:

  • Reinventing Parking Management
  • Real Estate Trends Shaping Parking
  • Smart Cities Setting the Stage for Mobility
  • How to Get on the EV Bandwagon & Get Ahead
  • Best in Parking Panel and Best in Tech Panels

Educational Sessions

Real Estate Trends Shaping Parking
NPA Futures 2023 - Electrification
Smart Cities - Setting the Stage for Mobility
Leveraging Technology & People to Drive Exceptional Experiences
NPA Futures 2023: Digitization 
NPA Futures 2023: Personalization
Reinventing Parking Management
Plugged In: What Every Parking Operator Needs to Know About EV’s

Real Estate Trends Shaping Parking

Monday September 18, | 1:00 PM - 1:45 PM

Parking entrepreneurs are involved in a wide range of real estate developments and investments from mixed-use projects to the repurposing of existing parking assets. Hear the latest business intelligence on real estate values, asset management developments and the opportunities for parking asset owners.

The program will examine the full cycle of real estate management from land development usage to the timing of any prospective sale. It will also explore the advantages and disadvantage of partnerships, leases, and joint ventures (JVs)   

In this program you will learn: 
• How to position surface parking lots for sale and development 
• How to Understand the true value of underlying land using: 
o Market Analysis
o Zoning Analysis
o Comp Analysis
• The optimal point of inflection on value for a sale or asset disposal. 
• The benefits and downsides when partnering with other developers or real estate partners. 
• The different types of Joint Ventures and lease structures for real estate disposition

Brian Berson, President, Parkway Commercial Properties, Inc.
Brian Berson

NPA Futures 2023: Electrification

Monday September 18, | 2:00 PM - 2:45 PM

There are many upstream and downstream costs associated with an EV charging stations investment.  Learn the true cost behind EV Charging from someone who has made that investment and who is reaping the reward.

Chicago’s Millennium Garages crunched the numbers on EV Charging stations diving deep into the minutiae of details to really understand what they were buying. Hear their story, learn their lessons, and profit from their homework.

This program will explore:
• How urban and campus mobility in 2023 is playing catch-up as EV adoption is accelerating faster than the installation of chargers.
• The key questions that parking operators should be asking of themselves and of their suppliers.
• Assessing power requirements to support EV charging stations and the cost and time to implement.
• Type 1, Type 2 chargers: what type, what configuration, why.
• Battery Storage solution – opportunities and costs. 
• Operational challenges and solutions. 
• How parking locations can increase revenue by offer charging and what pricing models to consider.  
• The growing financial ecosystem of companies willing to build out EV charging networks.

Rick West, CEO, Millennium Garages Concession
Jamie Ponce, Millennium Garages Concession Chief Strategy and Innovation Officer
Hooman Shahidi, CEO and Co-Founder of EV Passport
Jeff Eckerling, Chief Growth Officer, SP+
Jeff Eckerling

Smart Cities - Setting the Stage for Mobility

Tuesday September 19, 2023, | 8:00 AM - 8:45 AM

The future for the parking industry will be part of a connected space, where data is shared, aggregated, and managed, by a variety of entities both public and private, commercial, and non-profit.  This “smart city” development is taking place NOW and will have a profound impact on parking operations, their clients, and consumers. 

Hear how so-called smart cities are planning for this through public-private partnerships, federal grant money, and other innovative partnerships. 

Professor Jonathan Gifford
Director, Center for Transportation Public-Private Partnership Policy
George Mason University

Leveraging Technology & People to Drive Exceptional Experiences

Tuesday September 19, 2023, | 9:00 – 9:45 am 
Technologies such as digital payment,  services request platforms, and integrated labor management solutions are all changing how parking operators are doing business and engage with consumers and their own employees. During this session, the presenter will discuss the role technology plays in a hi-touch, hi-service environment like parking. Is there a sweet spot between technological efficiency and word class service? 
Learn how the success of any technology depends on how deeply it shapes human experience.  
In this program you will learn 
• The role of technology solutions in hi-service situations.
• The importance of a data centric model and how data is used to drive experience, efficiencies and enhance revenue.
• Potential applications to non-parking-related service activities and experiences.    
• Examples of how Towne Park uses its technology solutions to enhance the client, customer, and employee experience.
Jack Chang, Chief Technology Officer, Towne Park
Jack Cang


NPA Futures 2023: Digitization 

Tuesday September 19, 2023, | 11:00 AM - 11:45 AM
A range of digital tools and products are transforming parking management, significantly reducing costs, and improving efficiency in operations. You will learn how everything from PARCs systems to elevators can be connected via the Interned of Things (IOT) to centrally manage and control a parking facility. What are the costs, what are the savings, and what are the benefits of this approach?          

In this program you will learn 
• All new devices from PARCS systems, LED lights, elevators, EV charging stations, HVAC systems, and artificial intelligent (“AI”) cameras are now digital.
• How digital systems can be connected to a central building automation system (“BAS”) to centralized management and monitor uptime.
• The results of digitization can improve service AND reduce electrical usage.
• {Projects reducing electrical usage often can be subsidized with utility rebates.

Dan Roarty, Chief Operation Operator, FLASH
RJ Juliano, SVP, Chief Information & Marketing Officer, Parkway Corporation


NPA Futures 2023: Personalization

Wednesday, September 20, 2023 | 9:00 AM - 9:45 AM
Parking will become increasingly “personal” in the near future by providing operators the ability to take their customers literally from point A to a parking spot in point B. Learn how these new way-finding tools and communication devices can improve the  customer experience and add client value. 
Program Highlights Include: 
• How enhanced driver navigation systems will provide turn by turn directions to the closest unoccupied parking space.
• Traditional signage wayfinding will be modernized using LED lighting that will also enhance the image of the garage appealing to all customers.
• How new group accounts will use wayfinding video for turn-by-turn pedestrian directions connecting their office destination to their parking destination.
• How new pricing models will allow operators to offer a range of personal parking option for each customer. 

Manuel Claval, Claval Arquitectos (architects)
Colleen M. Niese, Chief Executive Officer, Colonial Parking


Reinventing Parking Management

Wednesday, September 20, 2023, | 2:00 PM - 2:45 PM
Join three industry thought leaders as they explore the paradigm shifts happening in the parking industry, reinventing how they manage their enterprises, run their business operations, and serve their customers.  

They will discuss the challenges and opportunities these changes present for operators, technology companies, equipment vendors, asset owners, and other sectors of the parking industry. Hear how these shifting paradigms are driving their business strategies and are moving parking in the process from an analog service industry to a digital technology business.

This is an open and informal roundtable discussion led by experts in which audience participation is heavily encouraged. Come grab the mic and share your insights!

Ben Montgomery, President, Premium Parking  
Ethan Glass, CEO and Founder, Ocra  
Alex Israel, CEO, Metropolis
Jonathon Barkl, Co-founder & CEO, AirGarage
Ben Montgomery Eathan Glass Alex Isreal

Plugged In: What Every Parking Operator Needs to Know About EV’s

Wednesday, September 20, 2023, |3:00 PM - 3:45 PM
EV’s are coming to a parking operation like yours. But how many EV’s? When? And crucially, how can a parking operator monetize this significant investment?     

Hear from a panel of experts who will provide real guidance and insight into successful adoption of EVs along with the technology and equipment needed to support them.

During the program they will examine the right type of charging technology to pursue, and the infrastructure behind it. They will also address how to monetize a charging program, and the various payment platforms to support them. Finally, they will covere  the operational challenges around EV’s: like fire risk, ADA issues and other factors. 

Shaun Kirby President and Chief Operating Officer, Edison ParkFast 
Kansas Bayly, Senior Director of Partnerships and Implementation at LAZ Parking 

Shaun Kirby


Back to Top