Sponsorship Opportunities

Stacy Sponsorship promotes positive recognition for your company, builds your image & identity, and increases your brand awareness by reaching a wider attendee demographic and enhancing the customer experience. We encourage you to take advantage of these opportunities below, or contact us to customize your sponsor package. Call Stacy Hudson, NPA’s Director of Business Development at 202-415-8252 or StacyHudson@WeAreParking.org.

2022 NPA Convention Sponsorships
SOLDOpening Welcome Event: A Taste of Austin $20K - Exclusive
Monday, Sept. 19, 6:00 – 7:30 p.m.

Exclusive Sponsor is recognized at the main entrance to the event and will be included as the entertainment, F&B, and specialty activation area sponsor. Sponsor will receive exclusive recognition on event ticket/wristband access, flatscreens in rooms for logo or ads, and any directional signage. Specialty areas include a private "Speak Easy Room" (to be used as a VIP room) and the Top Golf activation area and we can work with your team to create a custom specialty drink on the menu.  Pre-show sponsor promotion & recognition included as exclusive sponsor. Co-sponsorship opportunities are available. 

As the Exclusive Sponsor for all transportation needs (include special events, Kick Off Connectors, Facility Tours) at the 2022 Convention & Expo, you'll be recognized at each event, on event signage, the mobile app, the event website, and also with a 15-30 sec. rotating commercial on the dynamic LED Impact Wall located outside of General Session Ballroom for high traffic visibility.

SOLDExpo Hall "Premium" Beverage Bar$15K - Exclusive
Monday, Sept. 19, 12:30 – 3:00 p.m.; Tuesday, Sept. 20, 1:00 – 4:00 p.m.

20’x10’ Special Zone Station on Expo Hall Floor in cross aisle, high-traffic destination; select menu of specialty beverages & snacks TBD; sponsor-produced giveaways (such as disposable cups); wayfinding promo signage leading attendees to destination throughout Conv space

SOLDExpo Hall Food & Beverage (F&B)$12K - Exclusive
Monday, Sept. 19, 12:00 – 1:00 p.m.; Tuesday, Sept. 20, 12:30 – 1:30 p.m.; Wednesday, Sept. 21, 11:00 a.m. – 12:00 p.m.

Meals are available in the Expo Hall daily. Exclusive sponsor is recognized at two strategic locations with event signage at each location, onsite digital advertising, plus opportunity for sponsor to provide up to 2 pop-up banners at each location. Will also include table-top tent advertising option for general/seating (artwork provided by you). Directional floor decals to F&B areas with sponsor recognition. If boxed lunches are provided, decals will be placed on box lunch with your logo. Exclusive Sponsorship includes hanging banner above both areas for high visibility, plus opportunity to provide Grab & Go box/bag with 1 color imprint (TBD). Co-sponsorship opportunities are available at $5K each day.

Ensure your dominance with attendees by brilliantly showcasing your brand on our video wall outside the general session. Your brand on the dynamic LED video wall, includes two commercials with audio (15-30 sec.); rotating with Schedule-at-a Glance, and other sponsored commercials in the loop. LED Impact Wall is located outside of General Session Ballroom for high traffic visibility. 

Kick-Off Connector Tour Exclusive Sponsor (includes all events on Sunday,Sept. 18)
$15K - Exclusive

Exclusive sponsor for all Kick-Off Connector Tours. Make a lasting impression with attendees while they are experiencing Austin and connecting with their passions. Tours will include fanny pack with one-logo imprint; snacks & drinks; recognition on event website and mobile app; includes one registration to each tour if registered by cut-off date (and if space available).

SOLDAttendee On-Arrival Lounge (Sunday - Tuesday)$15K Exclusive Sponsor or $10K - Co-Sponsor Opportunities - 3 sponsors max

First room attendees go into after picking up their badge, the Attendee On-Arrival lounge displays a variety of sponsor-produced giveaways including the unstuffed registration bag and other sponsor-produced items for attendee pick-up; includes light refreshments daily; exclusive sponsor includes big branding outside room along with directional floor decals.

Open to exhibitors only
On the show floor in highly visible location with pathway floor markers indicating directions to destination and branding at location. Destination includes comfortable seating and the option for attendees to get a chair massage compliments of your company. To obtain comp massage, attendees will have to visit your booth to obtain tokens to use for the service – translating to driving traffic to your booth.

Associate your name with the latest in conference technology by sponsoring the official NPA Convention & Expo mobile app. The app will be available for free to all attendees and includes high visibility branding opportunity with a opening splash page and micro app on the main menu bar of the app (includes an external link). These are the tools everyone will be using onsite! 

SPONSORSHIP INCLUDES: • Sponsor-created, full-screen entrance splash page • Sponsor-created interior banner ad  • Sponsor micro app linking to a external url.

Additional Mobile App sponsorships available. Contact StacyHudson@WeAreParking.org for more details.
Coffee Talks$5K
Monday, Sept. 18 - Wednesday, Sept. 21

Focused issue discussions, shared experience and how to prepare for what’s next, these sessions do cross over in different tracks. Sponsor recognition with the coffee break items.

Break Out Education Tracks$5K per track

Monday, Sept. 19 – Wednesday, Sept. 21

Select an education track and add branding around the thought leadership presentations (receive a 15-30 sec. sponsor-produced commercial to open each track session for 4-6 sessions depending on selected track; branding on slides with session; and mic recognition from master of ceremonies or moderator.)

Track titles are:
  • Talent Quest
  • Business Intelligence - SOLD
  • Marketing & Social Media
  • Design/Build - SOLD
  • Mobility Ops - SOLD
NEW! Power Pack (Charge & Go) Sponsor$10KCo-sponsorship opportunities are available.

Give attendees the boost to get through their entire day with portal power packs that make it possible for them to charge all their devices while attending sessions or walking the Expo Hall. Custom branded light-up desktop stations will be placed in high traffic locations (Registration, NPA Central, Attendee On-Arrival Lounge, etc) for attendees to grab portable chargers displaying your brand. Housing unit and portable battery charging device can be branded. Great opportunity to stay in the attendees’ hands and mind throughout the event. *Each unit comes with 8 portable charging devices. 

SOLDSupplier Stage - Exhibitor Showcase Presentations$250 for Exhibitors - Limited Availability 

Combine your in-person booth presence with a demo-style speaking session on the Supplier Stage. In these presentations, you’ll have free range to share your products and services with the NPA community on the main stage within the Expo Hall. Attendees and buyers are seeking the latest technologies, products, solutions, and services to advance their organizations. The Supplier Stage is your chance to tell industry decision-makers how you can solve their challenges. 

DETAILS: •  30 minutes of presentation time • 3 slots available on Monday, September 19 • 4 slots on Tuesday, September 20 • 2 slots on Wednesday, September 21  Stage will be located on the Expo Floor with directional signage provided • Screen and projector (TBD) • Must provide own computer • Session will be included in Expo Hall Events Schedule and Mobile App • First-Come, First Serve

Coffee Café & Networking Hub$8K

Tuesday, Sept. 20, 7:30 – 9:30 am

Coffee Cafe & Networking Hub set outside Ballroom for attendees to grab coffee just before the morning education starts. As the sponsor, you'll be recognized on event signage, mobile app, and with one color logo imprint on coffee cups, plus opportunity to provide table or chair drops in the Coffee Talk room. Bonus sponsorship includes two Coffee Talk events discussing municipalities and DEI.

NEW! 40Under40: Game Night Co-sponsor$5K - Co-sponsorship opportunities available.

Tuesday, Sept. 20, 7:30 – 9:00 pm
Sponsor this event and receive branding and recognition on onsite signage, website, mobile app and social media and 1 event ticket to attend and network with attendees. Each attendee receives 3 drink tickets (NPA-produced) with sponsor logo on tickets provided to attendees at registration. Attendees are sure to be talking and tweeting about this event. Make sure you're a part of the buzz! Co-Sponsors opportunities exist for: Transportation, Event F&B - SOLD!, or 40Under40 Winner Recognition - SOLD!




The brand builder package allows you to customize based on your end goals. There are opportunities that provide enhancement to your pre-show marketing, drive traffic and enhance your presence during the event and solidify and reinforce your brand post show.

Select one option from:
•    Pre or post-Conv HTML eBlast to registered Conv attendees (select a pre-approved date in Aug or Sept) (8 sponsors max)
•    Dynamic LED video wall 15-30 sec. commercial, video only (no sound); rotating with Schedule-at-a Glance, and other sponsored commercials in the loop. LED Wall is located outside of general session ballroom for high traffic visibility (12 sponsors max)

Select two from:
•    Sponsor-designed signage floor decals (2 per sponsor) logo & booth # (suggested
•    Banner ad on WeAreParking.org for month prior to Convention (Dimensions: 198 px wide x 140 px tall, run of site)
•    Banner ad on NPAConvention.org from July - Sept. (Dimensions: 300 px wide x 500 px tall, all relevant interior webpages)
•    On Arrival sponsor-produced giveaway (must be pre-approved by NPA)
•    Branding on hi-boys in Expo Hall, (3 per sponsor, table decal or table tent) (5 sponsors max)

NEW! Start-Up Pavilion$4K 

Customer demands are changing rapidly. Innovative and new technology is the response. The newest hot spot on the floor will be the Start-Up Pavilion where we'll feature emerging technology. Be recognized as the sponsor who supports disrupters and the latest trends in the industry. Your company will be recognized on signage in this area along with floor decal directionals.

NEW! Passport to Prizes$1,500 per spot  - 12 sponsors max

Open to exhibitors only
Exhibitors can buy a spot on the Passport to Prizes game board that attendees are given at registration. Attendees will complete the game board by visiting each sponsor and getting their game board stamped by each of the paid sponsors. Attendees will be eligible to win great prizes courtesy of all our sponsors at the end of the event. 

NEW! Hotel Counter Handout Walking Map$1K 5 sponsors max.

Each hotel will hand out walking directions/map flyers to attendees upon check-in. Flyer will assist with attendee navigation directions from each hotel property to the Austin Conv Center. Sponsor logo on bottom of flyer. 

On Arrival sponsor-produced giveaway (must be pre-approved by NPA)

Pre or post-Conv HTML eBlast to registered Conv attendees (select a pre-approved date in Aug or Sept) (8 sponsors max)

Dynamic LED video wall 15-30 sec. commercial, video only (no sound); rotating with Schedule-at-a Glance, and other sponsored commercials in the loop. LED Wall is located outside of general session ballroom for high traffic visibility (12 sponsors max)

Austin’s Craft Brewery Tour or Way Out Austin Food Tour
Be the first impression attendees experience while connecting in Austin with this unique kick off connector tour sponsorship including snacks & drinks and one registration for tour (based on availability). Recognition on event website and mobile app.

NEW! Digital Library Nook$400 per item10 sponsors max.

Comfortable seating set up like a library nook where attendees, using QR codes, can access digital materials including NPA resources and publications along with limited sponsor’s digital materials. Sponsors can purchase more than one space and stock the "shelves" with multiple resource documents for attendees to download. 

NEW! Overhead Banners at Expo Entrance$3KExhibitors only. 4 sponsors max.

Open to exhibitors only
Highly visible location with hanging banner recognition. Size requirements, specs & deadline for banner TBD. Sponsor must provide banner. 

Parking Consultants Council (PCC) Meeting & Presentation$4,500
Tuesday, Sept. 20, 2:30 – 4:30 pm

Sponsor a 20-minute presentation with Q&A to the PCC to open their meeting; sponsor-produced giveaway on display for pick-up; sponsor-produced banner displayed in room.

As the supporter of the Conference Ambassador/Volunteer Program, your sponsorship is helping to underwrite the registration fees for those who necessarily cannot attend NPA’s Convention. This program provides a way for the association to offer access to the Convention for aspiring young professionals in the parking industry in exchange for their volunteer help with the conference program, convention social events, and other expo-related activities. In exchange for the above-listed volunteer support, 30 volunteers receive a complimentary full-convention registration. 

This group will be visible in every educational program and social event and will be used as human signage along the Convention path. Sponsorship includes two colleagues to participate as a volunteer if they meet the qualifications. Volunteers will wear sponsor-produced shirts with Convention and sponsor branding, volunteer shirt design will be determined with collaboration from sponsor.


Photos are always taken at Conventions. Have your brand be the backdrop for social media pics and more.

WOMEN IN PARKING (WIP) Conference Sponsorships
WIP Strategic Partner*$10K Co-sponsorship opportunities are available (3 co-sponsors max)

Sponsorship includes overall logo branding & recognition on all components of the WIP Conference including event signage; onsite structures; website pages; pre-show marketing; opening slides for education; sponsor-produced registration bag giveaway item; two (2) comp WIP Conference registrations; and two (2) tickets to the Tuesday evening 40Under40 Game Night Event.


WIP Teambuilding/Networking Charity Event
*$15K Exclusive or ($8K) Co-sponsorship opportunities are available (2 co-sponsors max)
Sunday, Sept. 18, 2:30 – 5:30 pm

Highly visible sponsorship that aligns a give-back charity activity with hands-on assembling and building bikes by WIP attendees & volunteers, and build on a mission of empowering women and tomorrow’s generation of women leaders. Sponsorship includes one (1) comp WIP Conference registration and one (1) ticket to the Tuesday evening 40Under40 Game Night Event; *sponsor-produced branded t-shirt provided to each participant; photo opps on social media; highly Instagram-able during event. 
*if sponsor produced - exclusive sponsorship is reduced to $12K

NEW! WIP Professional Development Sponsor$6K 

Monday, Sept. 19, 1:30 – 5:00 pm

Sponsor three educational sessions focused on women parking leaders, team management & growth, and handling change that affects the parking industry, the personal workplace, and the general business environment. Sponsorship includes a 15-30 sec. sponsor-produced commercial to open each session, branding on slides, and mic recognition from master of ceremonies or moderator. 

NEW! WIP Keynote Presenter Sponsor$5K 
Monday, Sept. 19, 9:00 – 10:00 am

*“Rising Stronger Through Connection, Leadership, Trust & Collaboration” 
Presenter: David Harvey, Vice President, Southwest Business, Southwest Airlines
Sponsorship includes a 15-30 sec. sponsor-produced commercial to open the keynote, branding on slides, and mic recognition from master of ceremonies.
day/time/title subject to change

NEW! WIP Hospitality Suite $2,500 each Co-sponsorship opportunities are available (3 co-sponsors max)

Sponsor this branded destination where the WIP attendees can stop by and pick up light refreshments/snacks and sponsor-produced giveaways. Includes one registration to the Tuesday evening 40Under40 Game Night Event.

WIP Swag Bag Sponsor$4K 
NEW! Coffee Breakout Sponsor$2,500 

Sponsor coffee and light refreshments for WIP attendees, includes sponsor-produced giveaway.

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