Mobility Ops Track


Focuses on current trends and best practices in parking operations. The programs cover special event parking operations, transportation shuttle management, parking in the healthcare environment, curb management strategies, safety and maintenance issues, and municipal parking operations.


Track Sponsored By:


Mobility Ops Track Sessions:

City Parking in the Next 10 Years: Smarter, Cleaner, Mobile, & Connected

Getting to Net Zero: An Airport Case Study in Fleet Management

Parking Structure Life Cycle Costs: How Deterioration/Maintenance Impacts Lifespan

Parking Technology Disruptors: Who to Watch, Who to Follow

Parking Patient Care: Hospital Parking Trends & Challenges

Curb Your Enthusiasm: State of the Art Curb Management, Wayfinding, & Signage

Shuttle & Fleet Management: What’s New on Deck

Out of The Gate First: The Stadium & Special Event Parking Experience


City Parking in the Next 10 Years: Smarter, Cleaner, Mobile, & Connected

Monday, September 19, 8:00 - 9:00 AM

The smart city is already here. Now, how much smarter can it get and how does that impact parking? We’ve asked several NPA subject-matter experts to look into their crystal ball and tell us what your city will look like in the next 10 years. This is not a “blue-sky,” “Jetsons-style” look into the future. Instead it’s a hard look at what’s currently under development and where the trends are likely to lead in the next decade.

This session will focus on:

  • Electric vehicles (EVs) and charging stations – how many, what type, and who will pay for them?
  • Autonomous vehicles (AVs) – will they be a near-future reality and if so, in what form?
  • Transportation as a Service (TaaS) – Which sectors will be providing which services and how?
  • Connectivity: The Internet of Things (IoT) – What systems and services are connected? Who owns the data, and can the parking industry profit from it?
  • Sustainability – more mandates or more incentives? Interactive discussion: What is happening in your city? Prepare your thoughts, comments, and observations to share.


Matt Adey
Platinum Parking



Jason JonMichael
Assistant Director, Smart Mobility
City of Austin

Daniel Giust, CPP
Parking Operations Superintendent
City of West Palm Beach

Rick West
Millennium Garages and Managing Member, West FSI


Frank Ching
Deputy Executive Officer
LA Metro


Getting to Net Zero: An Airport Case Study in Fleet Management

Monday, September 19, 9:00 - 10:00 AM

Learn how the migration of your shuttle operations to a “Net Zero” emissions fleet using existing tools, and infrastructure can result in significant cost savings for your parking and shuttle business.

NPA Sustainability Innovation Award winner, San Diego Airport Parking (SDAP), presents a case-study on its successful transition to a net-zero shuttle operation. Taking advantage of available subsidies and funding programs, their program began in 2016, and by 2020 their operation was 100% electrified.

SDAP will share:

  • Their choice of vehicles, charging devices, and rationale for each.
  • The funding support that is available and why it made it particularly affordable for a small operation like SDAP to add EVs to its fleet.
  • The downtime and up-time of the maintenance, cost per mile, and preventive maintenance.
  • How to optimize opportunities and reduce your cost-per-mile.


Lisa McGhee
Operations Manager
San Diego Airport Parking Company


Parking Technology Disruptors: Who to Watch, Who to Follow

Monday, September 19, 4:00 - 5:00 PM

See the future come to life in this inspiring NPA education session.

Some new technology merely improves existing products and processes – a good experience, but not earth-shattering. Other technologies can totally disrupt an entire business model upending every business process and assumption – think of movie streaming or TNCs.

Learn four new disruptive technologies impacting parking construction, design, and maintenance.

And examine new approaches to customer and client acquisition using social media without third-party fees or competitor locations.

Get a deeper understanding of how new technologies will impact the parking industry and how to capitalize on them to grow your business.



John Oglesby
The Parking Whisperer



Peter Kesser
Vice President of Sales & Marketing

Jeff Pinyot
President and Chief Strategy Officer
Eco Lighting Solutions

Steve Resnick
Chief Revenue Officer


Parking Patient Care: Hospital Parking Trends & Challenges

Tuesday, September 20, 9:00 - 9:45 AM

Hear how parking operators, hospital administrators, and other healthcare stakeholders, are managing the “new normal” in healthcare parking. The session will hear from a range of health care practices from large teaching hospitals to emergency facilities.

The session will examine:

  • The changing role of valet operations in hospitals
  • How parking demand has shifted on campus and the forecast for the future
  • How sustainability demands are impacting design, construction, and maintenance budgets


Robert Milner, MS, CAPP
Executive Director, Auxiliary Services
University of Maryland, Baltimore

Don Charley
Asst. Vice President Parking and Security


Curb Your Enthusiasm: State of the Art Curb Management, Wayfinding, & Signage

Wednesday, September 21, 8:00 - 8:45 AM

From TNCs to taxis and limos, and from deliveries to loading zones, and public transit, competing interests for limited curb space make the curb a complex and problematic puzzle for municipalities across the globe.

Find out how municipalities are rising to this challenge with clever technology, data sharing, and the use of commercial smart zones, and what it means for on-street and off-street parking.

This session will:
  • Examine successful ways to digitize, monetize and manage the curb space.
  • Share how data is being gathered and used to aid in decision-making.
  • Discuss why success in managing the curb is so elusive.
Learn what tools are available and what technology and systems are on the horizon to help municipalities effectively manage, and potentially monetize this valuable public asset.


Brandy Stanley, CAPP
Parking Services Manager, Economic & Urban Development
City of Las Vegas

Dan Mathers
CEO and Founder
Matthew Valera
Director of Municipal Sales & FL Market
Parking Guidance Systems, LLC
Marca Armstrong
Chief Marketing Officer

Shuttle & Fleet Management: What’s New on Deck

Wednesday, September 21, 9:00 - 10:00 AM

See the state-of-the-art products and solutions for shuttle and fleet management for parking operators, off-airport services, and special events.

This information-packed session will look at new vehicle types, EV charging services, communication and wayfinding solutions, as well as consumer apps and reservations.


John Groden
CPP, Vice President of Airports
Parking Concepts Inc.



James Mansell
National Sales Manager

Matthew Winston
Chief Relaxed Officer
Relaxed Leasing

John Walsh
Vice President of Operations
PreFlight Airport Parking

Out of The Gate First: The Stadium & Special Event Parking Experience

Wednesday, September 21, 10:00 - 10:45 AM

Learn how parking operators at sporting arenas, festivals, and university concert venues plan, manage and execute their operations.

Large sports arenas and special event venues face unique challenges in providing a seamless parking experience for their patrons. Fans want to be out of the parking lots and into their seats well before game-time or before the show starts. And when it is all over, they want to be on their way without delay.

Savvy parking operators are using the latest parking technology and event logistics software to provide this flawless parking experience before and after a sports or special event.

Join a panel of arena and event operators as they share their successful approach to special event and arena parking.

The panel will:

  • Reveal their use of different payment platforms, and revenue control systems.
  • Discuss remote parking and shuttle services at event venues including GPS tracking and cameras on shuttle busses.
  • Explore VIP valet parking programs as an option for the ultimate customer service.
  • Outline best practices for safe and effective Uber/taxi drop-offs/pickups.


George Baker Sr.
Founder & Chief Executive Officer, ParkHub

Stephane Jean-Marc Adovelande
Senior General Manager – Central, TX
LAZ Parking

Mike McKeon
VP, Venue and Event Solutions
Premium Parking

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