Valet Operations Certificate Program

Wednesday, September 16
9:30 a.m. - 12:30 p.m.

NPA's Valet Operators Certificate Program provides an in-depth look at the fundamentals and best practices of valet parking operations. Led by parking industry experts with decades of valet operations experience, the course is a blend of classroom presentations, skills exercises, and case studies for a highly engaging learning experience.


  • Identify the different types of valet operations, the clients associated with each, and their needs and expectations.
  • Recognize the different management structures used for valet operations.
  • A better understanding of the 5 key elements of valet operations:
    • Product and Operations Management
    • Safety and Risk Management
    • Employee Management
    • Service Delivery
    • Technology as an operations tool
  • Understand the personnel, equipment, and supply requirements for valet operations.
  • List some key considerations, risks, and concerns for valet parking operations.
  • Learn about the latest technology innovations and their application in valet operations.
  • Understand how to recruit, train, motivate, and lead a valet employee team.


The course is targeted to parking managers, emerging leaders, and supervisory level employees in commercial, municipal, health care, airport, special event, and other valet parking operations.

Certified Parking Professional


Brooks Ellis, CPP, Vice President of Innovation, Towne Park
Estlin Rydman, CPP, President, FC Hospitality

What's Included:

  • 1/2 -Day instructor-led study program in valet operations
  • Course materials and workbook
  • Certificate of attendance
  • 3 Credit hours towards NPA Certified Parking Professional (CPP)

Course Fees:

Register Early and Save

$199.00 – Early-Bird by March 31
$299 – By June 19
$399 – After June 19

Attendees must be registered for the 2020 NPA Annual Convention and Expo.
Register Here >>

Get Certified: Attendance at the Valet Operations Certificate Program provides 3 continuing education (CE) hours towards the CPP designation. Learn more.