Executive Training Program Overview

Get an in-depth look at how operations, data and client care translate into bottom line profitability and success. An NPA member exclusive, this program provides you with secrets for success in parking management and prepares you to successfully lead your team.

Program Fee:

Add the NPA Executive Education Program to your convention registration. The course fee is $499.

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Only NPA members can register for the NPA Executive Education Program. If you are not yet an NPA member, you can apply for membership and register at the same time. See 2019 NPA Convention Registration Page for full pricing details.

Get Certified: Attendance at the Executive Education Program provides 12 continuing education (CE) hour towards the CPP designation. Learn more.

The NPA Executive Education Program Faculty*:

  • Armin José Cruz, MBA, IAP, Vice President, Parking Business Unit, Fort Worth, International Airport
  • Tony DiPaolo, Senior Vice President, LAZ Parking
  • Thomas Hartley, Assistant Vice President, Florida International University
  • Lisa Sprouse, Vice President – Marketing, Premier Parking
  • Mark Terrenzi, Senior Vice President of Operations, Colonial Parking, Inc. (DC)

* Faculty subject to change

Schedule at a Glance

Day 1 - Monday, October 21

8:00 a.m. - 9:00 a.m. Course Introductions

9:00 a.m. - 10:00 a.m. LEADERSHIP 

Six Questions Every Executive and Leader Should Ask Themselves

10:15 a.m. - 11:15 a.m. OPERATIONS MANAGEMENT

Successful Operations Management Techniques that Lead to Advancement

11:30 a.m. - 12:30 p.m.  EXECUTIVE MANAGEMENT

Understanding Parking as a Business

12:30 p.m. - 1:30 p.m. Lunch and Learn

Roundtable lunch with industry experts.

2:00 p.m. - 4:00 p.m. FACILITY TOUR

Tour parking operations at Walt Disney World

4:15 p.m. - 5:00 p.m. WRAP-UP DAY ONE

Day 2 - Tuesday, October 22

NPA Annual Convention and Exposition Experience 

8:30 a.m. - 9:30 a.m. Opening Keynote and Breakfast

10:00 a.m. - 11:00 a.m. REVENUE MANAGEMENT

Maximizing Revenue and Yield in the Parking Industry

11:15 a.m. - 12:15 p.m. MARKETING

Using social media, technology, and online platforms to market parking operations

12:30 p.m. - 1:30 p.m. NPA Innovation Awards Luncheon

1:30 p.m. - 4:00 p.m. PARKING IN PRACTICE

Case-study Practicum

4:00 p.m. - 4:30 p.m. Presentation of Certificates and Course Close