The Future of Parking
The Future of Parking

Schedule at a Glance

Jerry Marcus - Principal, The Parking Advisory Group
Your profile image Jerry Marcus is the President and Owner of the Parking Advisory Group, LLC.
He formed The Parking Advisory Group in 2012 after spending 13 years as the Executive Director and Practice Leader for a nationally recognized multidiscipline design firm. In all, Jerry has been in the parking industry nearly 40 years.

Jerry serves on the Board of Directors of the National Parking Association. He is also chair of NPA’s Parking Consultant’s Council. He has authored numerous articles for parking and industry publications including: Parking, Parking Today, The Parking Professional, Stadia, Pan Stadia, InterTraffic World and Passenger Terminal World.

He was the author of the Introduction to the Urban Land Institute’s Dimensions of Parking fifth addition as well as, the first chapter on the newly published Sustainability of Parking first addition, jointly by, The National Parking Association and International Parking Institute.

Classes for Jerry Marcus
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 Monday, October 22
Session Title Venue Track
8:30 AM - 4:30 PM
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
8:59 AM - 4:00 PM
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
NEW NPA's Smart Cities Solutions Forum Caesars Palace In-depth Learning Experience
8:59 AM - 4:45 PM
CPP Preparation Classes Caesars Palace In-depth Learning Experience
CPP Preparation Classes Caesars Palace In-depth Learning Experience
CPP Preparation Classes Caesars Palace In-depth Learning Experience
CPP Preparation Classes Caesars Palace In-depth Learning Experience
CPP Preparation Classes Caesars Palace In-depth Learning Experience
CPP Preparation Classes Caesars Palace In-depth Learning Experience
9:00 AM - 9:15 AM
Smart Cities: Welcome and Opening Remarks Caesars Palace In-depth Learning Experience
9:00 AM - 9:30 AM
CPP Class 1: Certified Parking Professional: Ready, Set, Study for the CPP Caesars Palace In-depth Learning Experience
CPP Class 1: Certified Parking Professional: Ready, Set, Study for the CPP Caesars Palace In-depth Learning Experience
9:15 AM - 9:45 AM
Smart Cities: Commercial Parking in the City of Tomorrow Caesars Palace In-depth Learning Experience
9:45 AM - 10:45 AM
CPP Class 2: Human Resource Management and Customer Service the Parking Industry Caesars Palace In-depth Learning Experience
9:45 AM - 11:00 AM
Smart Cities: Smart City 2030 - Keynote Panel Caesars Palace In-depth Learning Experience
Smart Cities: Smart City 2030 - Keynote Panel Caesars Palace In-depth Learning Experience
Smart Cities: Smart City 2030 - Keynote Panel Caesars Palace In-depth Learning Experience
Smart Cities: Smart City 2030 - Keynote Panel Caesars Palace In-depth Learning Experience
Smart Cities: Smart City 2030 - Keynote Panel Caesars Palace In-depth Learning Experience
11:00 AM - 12:00 PM
CPP Class 3: Parking Facility Design and Technology Caesars Palace In-depth Learning Experience
11:30 AM - 12:30 PM
Smart Cities: The Smart Parking Landscape: 2030 Caesars Palace In-depth Learning Experience
Smart Cities: The Smart Parking Landscape: 2030 Caesars Palace In-depth Learning Experience
Smart Cities: The Smart Parking Landscape: 2030 Caesars Palace In-depth Learning Experience
Smart Cities: The Smart Parking Landscape: 2030 Caesars Palace In-depth Learning Experience
Smart Cities: The Smart Parking Landscape: 2030 Caesars Palace In-depth Learning Experience
12:30 PM - 2:00 PM
NEW: Smart Cities Lunch Program: 21st Century Solutions for Cities & Transportation Caesars Palace In-depth Learning Experience
NPA Executive Training Program Lunch Caesars Palace In-depth Learning Experience
1:15 PM - 2:15 PM
CPP Class 4: Management, Administration & Operations Caesars Palace In-depth Learning Experience
2:00 PM - 3:30 PM
Smart Cities: Smart Cities in Action Caesars Palace In-depth Learning Experience
Smart Cities: Smart Cities in Action Caesars Palace In-depth Learning Experience
Smart Cities: Smart Cities in Action Caesars Palace In-depth Learning Experience
Smart Cities: Smart Cities in Action Caesars Palace In-depth Learning Experience
Smart Cities: Smart Cities in Action Caesars Palace In-depth Learning Experience
Smart Cities: Smart Cities in Action Caesars Palace In-depth Learning Experience
2:00 PM - 4:00 PM
Parking Operations Facility Tour: Caesars Palace SOLD OUT Caesars Palace and Paris Resort
3:45 PM - 4:45 PM
CPP Class 6:Types of Parking Operations Caesars Palace In-depth Learning Experience
CPP Class 6:Types of Parking Operations Caesars Palace In-depth Learning Experience
CPP Class 6:Types of Parking Operations Caesars Palace In-depth Learning Experience
CPP Class 6:Types of Parking Operations Caesars Palace In-depth Learning Experience
CPP Class 6:Types of Parking Operations Caesars Palace In-depth Learning Experience
CPP Class 6:Types of Parking Operations Caesars Palace In-depth Learning Experience
 Tuesday, October 23
Session Title Venue Track
8:00 AM - 9:30 AM
NPA Opening Breakfast Event and Keynote Address “Innovate or Perish: How the Parking Industry Can Stop Being A Commodity and Add More Value to the Customer” Harrah's Networking Events
NPA Opening Breakfast Event and Keynote Address “Innovate or Perish: How the Parking Industry Can Stop Being A Commodity and Add More Value to the Customer” Harrah's Networking Events
9:45 AM - 10:45 AM
Congestion Costs: How Smart Parking Can Be a Solution to Urban Congestion Harrah's Peak Performance
Congestion Costs: How Smart Parking Can Be a Solution to Urban Congestion Harrah's Peak Performance
Congestion Costs: How Smart Parking Can Be a Solution to Urban Congestion Harrah's Peak Performance
Frictionless Parking in Culver City, CA: A State-of-the-art Retail Experience for Consumers Harrah's The Future of Parking
Frictionless Parking in Culver City, CA: A State-of-the-art Retail Experience for Consumers Harrah's The Future of Parking
Leadership Development: In-House Training, Corporate Universities, and the Search for Talent Harrah's Managing the Consumer Experience
Leadership Development: In-House Training, Corporate Universities, and the Search for Talent Harrah's Managing the Consumer Experience
Leadership Development: In-House Training, Corporate Universities, and the Search for Talent Harrah's Managing the Consumer Experience
OEM, BLE, API, WTF!: The ABC's of Mobility & More Harrah's Innovation and Mobility
Parking Command Centers: When to Develop Them, How to Make Them Successful Harrah's Critical Conversations
Parking Command Centers: When to Develop Them, How to Make Them Successful Harrah's Critical Conversations
10:00 AM - 4:30 PM
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
NPA Executive Training Program Caesars Palace In-depth Learning Experience
11:00 AM - 12:00 PM
Frictionless Parking: How an Integrated Focus on the Customer Creates the Ultimate Parking Solution Harrah's Innovation and Mobility
Sustainability Series:. Parking's Role in The University and Healthcare Environment - VCU's Sustainable Vision Harrah's The Future of Parking
Sustainability Series:. Parking's Role in The University and Healthcare Environment - VCU's Sustainable Vision Harrah's The Future of Parking
Sustainability Series:. Parking's Role in The University and Healthcare Environment - VCU's Sustainable Vision Harrah's The Future of Parking
UC Merced's Campus of the Future: Multi-modal, Sustainable, and Connected: A Case-study Harrah's Managing the Consumer Experience
Urban Mobility: Current Data and Future Trends Harrah's Peak Performance
Valet Operations: Risk, Reward and ROI Harrah's Critical Conversations
12:00 PM - 1:30 PM
NPA Annual Innovation Awards Luncheon Harrah's Networking Events
NPA Annual Innovation Awards Luncheon Harrah's Networking Events
2:00 PM - 3:00 PM
Think Tank 1: On-street Parking Trends: To Charge or not to Charge Caesars Palace Show-Floor Experiences
 Wednesday, October 24
Session Title Venue Track
8:00 AM - 9:30 AM
Top Tech & Automotive Strategists Answer: What’s the Future of Shared Mobility? Caesars Palace Networking Events
Top Tech & Automotive Strategists Answer: What’s the Future of Shared Mobility? Caesars Palace Networking Events
Top Tech & Automotive Strategists Answer: What’s the Future of Shared Mobility? Caesars Palace Networking Events
Top Tech & Automotive Strategists Answer: What’s the Future of Shared Mobility? Caesars Palace Networking Events
Top Tech & Automotive Strategists Answer: What’s the Future of Shared Mobility? Caesars Palace Networking Events
9:00 AM - 12:00 PM
Valet Operations Certificate Program Caesars Palace In-depth Learning Experience
Valet Operations Certificate Program Caesars Palace In-depth Learning Experience
9:45 AM - 10:45 AM
Active Shooter and Critical Incident Management: How to Plan for, Deal With, and Recover from a Major Incident at your Facility Caesars Palace Managing the Consumer Experience
Technology Trends in Parking, Mobility, and Consumer Behavior Caesars Palace Innovation and Mobility
Technology Trends in Parking, Mobility, and Consumer Behavior Caesars Palace Innovation and Mobility
Technology Trends in Parking, Mobility, and Consumer Behavior Caesars Palace Innovation and Mobility
Technology Trends in Parking, Mobility, and Consumer Behavior Caesars Palace Innovation and Mobility
Technology Trends in Parking, Mobility, and Consumer Behavior Caesars Palace Innovation and Mobility
The Damus CEO Forum: Insights from the Greatest Minds in Parking Caesars Palace Peak Performance
The Damus CEO Forum: Insights from the Greatest Minds in Parking Caesars Palace Peak Performance
The Damus CEO Forum: Insights from the Greatest Minds in Parking Caesars Palace Peak Performance
The Damus CEO Forum: Insights from the Greatest Minds in Parking Caesars Palace Peak Performance
The Future of Municipal Parking: An Overview Caesars Palace The Future of Parking
The Future of Municipal Parking: An Overview Caesars Palace The Future of Parking
You're Hired: Successful Tactics to Find, Hire, AND Keep Front Line Employees Caesars Palace Critical Conversations
10:00 AM - 12:00 PM
Facility Tour: MGM Resorts Las Vegas SOLD OUT MGM Resorts Facility Tours
11:30 AM - 12:30 PM
Think Tank 2: Mobility as a Service. How will MaaS affect Parking? Caesars Palace Show-Floor Experiences
3:30 PM - 4:30 PM
Closing the Deal: How to Successfully Talk to Your Customers About Parking Caesars Palace Managing the Consumer Experience
Closing the Deal: How to Successfully Talk to Your Customers About Parking Caesars Palace Managing the Consumer Experience
Closing the Deal: How to Successfully Talk to Your Customers About Parking Caesars Palace Managing the Consumer Experience
Parking 2.0: Mobility Centers as a Future for Parking Decks Caesars Palace The Future of Parking
Valet Operations: Technology Trends and Tools Caesars Palace Innovation and Mobility
Young Guns, Hot Shots, and Straight Shooters: NPA 40 under 40 Winners Tell Their Tale Caesars Palace Critical Conversations
Young Guns, Hot Shots, and Straight Shooters: NPA 40 under 40 Winners Tell Their Tale Caesars Palace Critical Conversations
Young Guns, Hot Shots, and Straight Shooters: NPA 40 under 40 Winners Tell Their Tale Caesars Palace Critical Conversations
Young Guns, Hot Shots, and Straight Shooters: NPA 40 under 40 Winners Tell Their Tale Caesars Palace Critical Conversations
Young Guns, Hot Shots, and Straight Shooters: NPA 40 under 40 Winners Tell Their Tale Caesars Palace Critical Conversations
4:45 PM - 5:45 PM
Airport Parking: How Technology is Improving the Passenger Experience Caesars Palace Managing the Consumer Experience
Airport Parking: How Technology is Improving the Passenger Experience Caesars Palace Managing the Consumer Experience
Airport Parking: How Technology is Improving the Passenger Experience Caesars Palace Managing the Consumer Experience
Airport Parking: How Technology is Improving the Passenger Experience Caesars Palace Managing the Consumer Experience
Big Fat Mystery: How to Use Covert Customers to Stop Theft, Manage Risk, and Improve Service Delivery in a Parking Operation Caesars Palace Critical Conversations
Big Fat Mystery: How to Use Covert Customers to Stop Theft, Manage Risk, and Improve Service Delivery in a Parking Operation Caesars Palace Critical Conversations
Caesars New Paid Parking System: A Case Study in Total Parking Integration Caesars Palace Innovation and Mobility
Caesars New Paid Parking System: A Case Study in Total Parking Integration Caesars Palace Innovation and Mobility
Caesars New Paid Parking System: A Case Study in Total Parking Integration Caesars Palace Innovation and Mobility
Mobility Trends: TNC's - What We Know, What We Should Know - What's Next Caesars Palace The Future of Parking
Mobility Trends: TNC's - What We Know, What We Should Know - What's Next Caesars Palace The Future of Parking
Small and Medium Parking Operators Legal Issues Forum Caesars Palace Peak Performance
 Thursday, October 25
Session Title Venue Track
8:00 AM - 8:45 AM
Choose Wisely: B2C Marketing Tactics That Work Caesars Palace Managing the Consumer Experience
Curb Management Strategies – Finding What Works: The Las Vegas Experience Caesars Palace Peak Performance
Greener Shuttle Services: Finding Grant Money for Alternative Fuel Vehicles Caesars Palace Innovation and Mobility
The Challenges and Opportunities of Autonomous Vehicles and Parking Caesars Palace The Future of Parking
The Challenges and Opportunities of Autonomous Vehicles and Parking Caesars Palace The Future of Parking
Young Professionals: How to Communicate with Parking Executives to Drive Results Caesars Palace Critical Conversations
Young Professionals: How to Communicate with Parking Executives to Drive Results Caesars Palace Critical Conversations
8:30 AM - 11:30 AM
Emergency Preparedness Certificate Program Caesars Palace In-depth Learning Experience
9:00 AM - 10:00 AM
Curb Appeal: How Cincinnati's Integrated Parking Management Approach Has Raised Revenue and Reduced Congestion Caesars Palace Peak Performance
Curb Appeal: How Cincinnati's Integrated Parking Management Approach Has Raised Revenue and Reduced Congestion Caesars Palace Peak Performance
Parking Automation: Innovative Solutions for Tight Space Challenges Caesars Palace The Future of Parking
Parking Automation: Innovative Solutions for Tight Space Challenges Caesars Palace The Future of Parking
Parking Automation: Innovative Solutions for Tight Space Challenges Caesars Palace The Future of Parking
Service Recovery: Learning What Went Wrong and How to Put it Right Caesars Palace Managing the Consumer Experience
Service Recovery: Learning What Went Wrong and How to Put it Right Caesars Palace Managing the Consumer Experience
Zero Emission Shuttles: A Case-study From San Diego Airport Parking Caesars Palace Innovation and Mobility
Zero Emission Shuttles: A Case-study From San Diego Airport Parking Caesars Palace Innovation and Mobility
Zero Emission Shuttles: A Case-study From San Diego Airport Parking Caesars Palace Innovation and Mobility
Zero Emission Shuttles: A Case-study From San Diego Airport Parking Caesars Palace Innovation and Mobility
9:00 AM - 4:00 PM
Healthcare MasterClass Caesars Palace In-depth Learning Experience
Healthcare MasterClass Caesars Palace In-depth Learning Experience
Healthcare MasterClass Caesars Palace In-depth Learning Experience
Healthcare MasterClass Caesars Palace In-depth Learning Experience
Healthcare MasterClass Caesars Palace In-depth Learning Experience
Healthcare MasterClass Caesars Palace In-depth Learning Experience



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