NextGen Talent Track

NextGen Talent track sessions focus on talent acquisition, retention and connecting with today’s hires.

Talent Acquisition for the Parking Industry: Hire for Potential, Coach for Skill >>

Time & Talent: How Parking Can Position Itself as a Management Training Ground >>

Talent: What Can You Do to Build Skills & Rise as a Parking Executive >>

Mega Trends Shaping the Future of Employment & What it Means to Parking >>

Valet Ambassador in Action: High Touch/High Tech Service From Greetings to Incident Management >>

Talent Acquisition for the Parking Industry: Hire for Potential, Coach for Skill

Tuesday, October 3, Noon-1 p.m.

Finding and keeping good talent isn’t easy, especially when there is such fierce competition for it. Hiring for potential is arguably even more important than hiring for skills and experience. In this session, learn what’s important to today’s candidates and how to hire for potential and coach and develop for skills. Leave with specific questions you can ask during the interview process to identify someone’s potential, as well as tips for how to attract and develop good talent.

Key Takeaways:

  1. Best practices for cultivating a talent pipeline in the parking industry.
  2. Tips for how to identify and unlock potential.
  3. Basic techniques for attracting and developing talent.

Andi Campbell
Vice President, Human Resources, LAZ Parking

Andi Campbell is a workplace learning and development leader with an emphasis on strategic talent management. She leads LAZ Parking's people and culture initiatives for our thousands of valued employees across the United States.

Prior to joining LAZ, Andi was the VP of Learning & Development for LPL Financial. She was listed as one of the "Top 40 Young Trainers" by Training Magazine in 2012 and has received acclaim in CLO, ELearning and Parking Magazines for her work with corporate universities and people strategies.

With a Master's degree in Industrial and Organizational Psychology, Andi was the Chair for the program advisory committee for the Association for Talent Development's Techknowledge Conference in 2015 and has been an advisory board member for the National Parking Association's Certified Parking Professional (CPP) credential. She was also listed in 2015 as one of the National Parking Associations “Top 40 Under 40."


Time & Talent: How Parking Can Position Itself as a Management Training Ground
Tuesday, October 3, 10:45 a.m. -11:45 a.m.

The complexity and demands of parking management are increasing. Retaining talented professionals who learn parking operations and who can grow in the organization has a high value. Get a real world perspective on some of the best techniques for talent acquisition, retention and development. The presenters bring talent experience from Southwest Airlines, Brightview & Northrup Gruman. Learn how to identify the traits that fit your organization & the job role. Find out how to focus your efforts not just on recruiting, but on retaining & developing leaders.

Key Takeaways:

  1. Find out what the best practices are in hiring and developing management trainees.
  2. Learn how to spot talent with the potential to build your bench for the long term.
  3. Get tips on how to avoid common pitfalls in parking that draw talent away from the industry


Misti Muckherjee
Chief People Officer & General Counsel, Towne Park

As Chief People Officer, General Counsel and a member of the Executive Committee, Misti Mukherjee actively partners with the corporate, sales and operations teams to strengthen the company’s strategic growth plans and positioning. Misti has responsibility for all human resources and legal affairs.

Prior to joining Towne Park, Misti spent 25 years in private practice as an employment lawyer. During this time, she was named by her peers to the “Best Lawyers in America” list; Richmond Magazine picked Misti as one of the “Top 25 Women Attorneys” in Virginia; and Virginia Lawyer’s Media selected Misti as one of the “50 Influential Women” of Virginia. An active thought leader in the Human Resources community, Misti has served as President of the HR Leadership Forum and as a judge for the HR Leadership Awards and the CARE (Companies as Responsive Employer) Awards. She has been a frequent speaker for affiliates of SHRM (the Society for Human Resources Management) and the HR Alliance. Misti is also active in the nonprofit community. She is a Director and the immediate past Chairman of the Board of Directors of Northern Virginia Family Service. She co-founded and served as President of the Executive Women’s Roundtable, Inc. Dedicated to the advancement of education, Misti has served on the Board of Directors of The Madeira School, and she has served on the Advisory Board for Marymount University Reston Center. Misti earned her law degree from the University of Texas and her B.A. degree from the Plan II Honors Program at the University of Texas at Austin.

Anthony Brown
Senior Vice President, Human Resources, Towne Park

As Senior Vice President, Human Resources, Anthony helps oversee the development of Towne Park’s outstanding talent and the company’s award-winning workplace culture.

Anthony has a real passion for developing people and, with twenty years of strategic human resources experience, brings to Towne Park deep expertise connecting business, operational, and human resource goals to drive company performance.

Most recently, Anthony served as Vice President of Human Resources for BrightView, the nation’s largest landscape company, where he supported all corporate functions. Prior to BrightView, he was Vice President of Human Resources at Northrop Grumman, responsible for overall human resources leadership in support of the Enterprise Shared Services team and the corporate headquarters. He also led the companywide Talent Capture and Redeployment Center of Excellence. Anthony started his career at Home Depot, working his way up from a store manager to a leadership program manager, responsible for the recruitment and development of future leaders. Following Home Depot, he developed further human resource leadership expertise at PulteGroup and Clark Construction.

Throughout his career, Anthony has consistently engaged in philanthropic and volunteer work, and is currently Chairman of the Board at DC SCORES in Washington, DC. Anthony earned a bachelor’s degree in Business Management from The College of William and Mary and completed the University of Michigan’s Executive Human Resources Program.

Travis Peterson
Vice President, Talent, Towne Park

As Vice President, Talent at Towne Park, Travis supports the Talent Acquisition, Talent Engagement, and Talent Development functions. 

Prior to Towne Park, Travis worked at Southwest Airlines, most recently having responsibility for Organizational Development and oversight of 8 Regional hiring offices (in Chicago, Orlando, Atlanta, Denver, Dallas, Phoenix, Oakland, and Baltimore ) with recruitment responsibilities for 94 Airports, 7 Reservations Centers, and 10 Flight Attendant Bases.

Formerly, Travis led the HR integration effort for the AirTran acquisition; held leadership role in company-wide implementation of new on-boarding initiative - overseeing background checks, fingerprinting, employee file room, and drug and alcohol program administration, onboarding activities, and retention; managed SWA's corporate university - overseeing curriculum development and classroom delivery: new hire orientation, elective class offerings, leadership development, and team building sessions.
Talent: What Can You Do to Build Skills & Rise as a Parking Executive
Wednesday, October 4, 9:30 a.m. -10:30 a.m.

Find out from successful parking leaders how they advanced in their careers and how you can too. Learn the importance of both hard skills and soft skills in becoming an effective executive. Find out why exposure to operations and P/L responsibility accelerates your rise in an organization. And, learn how to maximize a career path as a professional staff executive. Find out why you should raise your hand, take risk and have confidence in applying your skills today to put yourself forward for the opportunities of tomorrow.
Mega Trends Shaping the Future of Employment & What it Means to Parking
Wednesday, October 4, 10:45 a.m. -11:45 a.m.

Mega Trends are shaping employee attitudes and preferences. These factors impact your ability to recruit & retain top talent. Today, careers may span 60 years—yet the average job tenure averages 4.5 years, according to DeLoitte. And, the half-life of skills is falling rapidly meaning “always on learning” becomes a key of building workforce networks, learning and ongoing training to keep employees relevant, engaged and adding value. A move to continuous feedback and empowered organizations will shape the future. Assumptions are being challenged. New studies reveal employees don’t like the open office concept. And, contingent workforce trends will allow companies to control overhead costs with short-term teams. HR operations are changing to increase automation and use of remote & mobile technology to better engage distributed teams and contingent workforce teams. Get tips on how to translate mega trends into your talent management plan.

Key Takeaways:

  1. Find out what the best practices are in hiring and developing management trainees.Learn key about key employment management trends from Deloitte's Global Human Capital Trends report and what it means to parking.
  2. Get a broad perspective on new studies that reveal HR, employment and employee trends that will shape your success in recruiting, training and retaining talent.
  3. Get tips and techniques on HR automation and how to attract tomorrow’s parking workforce.
Valet Ambassador in Action: High Touch/High Tech Service From Greetings to Incident Management
Wednesday, October 4, 12:00 p.m. -1:00 p.m.

Learn about hiring for culture fit. Get tips on how to deliver consistent service with genuine human connection to foster positive interaction and parker satisfaction. Find out how technology can support high touch service. Learn how to distinguish your organization for ambassador level service through effective incident management. Find out how processes and training support staff performance and consistent issue resolution.

Key Takeaways:

  1. Identify how to hire talent and implement valet service consistently & with genuine personal connection.
  2. Learn about how high tech tools enable effective high touch service.
  3. Understand the importance of maintaining genuine connection from the greeting to incident management.