Keynote Speaker

Driving Revenue by Creating Fans & Followers

Johnny Earle
Johnny Cupcakes

Named America's #1 Young Entrepreneur by Bloomberg's BusinessWeek

Build your parking brand by creating brand champions. From your team, vendor partners to influential leaders and parkers—find out how your brand can speak through your network. Learn how to build a service culture that focuses on differentiating your brand, product and service.

Parking is a retail business. Find out how Boston entrepreneur “Johnny Cupcakes” created a new brand concept, attracted brand champions and energized an intensely loyal customer base. Recognized 4 years in a row in by the INC 500/5000 fastest growing independent companies in America—Johnny’s business model is now featured in business case studies. Johnny was honored as a “Best Young Entrepreneur” by BusinessWeek.

He brings his perspective on how scarcity can drive sales, the power of first impressions, why details are what drive brand value and how to deal with today’s millennial market “in their terms.” Featured in Ted-X talks, Forbes, The Wall Street Journal, Inc., Wired and MTV, this Millennial entrepreneur takes a low margin, commodity business and turns the model on its head to deliver outsize profits, a unique experience and loyal customers. Learn how parking can build a brand and attract ambassadors that connect customers, teams and communities.

Key Takeaways:
  • Find out how to create real value in a perceived commodity business.
  • Learn how to define culture as experience and deliver on your “ambassador service” promise.
  • Get tips and techniques on how to attract talent that lives the brand and builds positive parker experience.
  • Find out how and why automation can add value to your brand and help you succeed in attracting tech savvy customers.