Future of Parking

The Market Dynamics of Big Deals, Big Data & Disruptive Change

Get the pulse of market dynamics affecting the business of parking. Find out how big data, finance, technology, and investment are shaping the future of parking and transportation experiences on street & off street.


Featured Presentations from Google’s Waze and Uber

Waze Awards
Waze: How Smart Cities Changes the Future of Parking & Transportation
Wednesday, October 4

Uber: The Shared Economy and Its Effect on the Consumer Experience
Wednesday, October 4




The Future of Parking: Apple Corporate Campus 6,000 Space Parking Design >>

The Rise of the Shared Economy & Future of Parking Assets >>


Uber: The Shared Economy and Its Effect on the Consumer Experience >>

Waze: How Smart Cities Change the Future of Parking & Transportation >>

OSU 5 Years Later, The Future of P3 Parking with Benefits for All >>

Who should attend the Future of Parking sessions?
  • Parking Leaders
  • Urban Planners
  • Developers

Industry experts bring you the latest market, design and real estate development trends with a look at the shared economy, parking demand and parking as part of the smart city solution. These parking insiders bring you the real-world impact of change with data, trends & case studies.

Top execs from Uber and Google’s Waze give their insights on the cutting edge trends impacting parking and transportation and the technology that is driving those trends.

The Future of Parking: Apple Corporate Campus Parking Design

Tuesday, October 3, 10:45 a.m. - 11:45 a.m.

Case Study. With 6,000 new parking as an amenity takes center stage on corporate campuses. Recently, Apple’s corporate campus was designed, engineered and assembled with the same enthusiasm and design principles that characterize their iconic products. This massive project comprises an iconic ring-shaped, 2.8 million-square-foot main building, research facilities, fitness center, a 1,000 seat theater, and two stand-alone parking structures.

This session answers important questions, such as: Why parking is a prime corporate consideration? What needs are campus parking operations addressing for today and tomorrow? What innovation? Here’s how parking innovation applies to this parking amenity project. How do you serve as part of a mixed use team?

Key Takeaways:

  1. Learn why parking continues to be an important amenity in form & function.
  2. Find out how 21st century innovations in design, materials & construction met precision construction needs.
  3. Get tips on effective collaboration to meet asset owner needs as part of a design, build and operations team.


Farid Ibrahim, PE, SE, LEED AP
Director of Preconstruction Services, Clark Pacific

John Purinton, SE
Principal, Watry Design Inc., Vice Chair, NPA Parking Consultants Council

The Rise of the Shared Economy & Future of Parking Assets
Tuesday, October 3, 12:00 p.m. -1:00 p.m.

The shared economy is emerging on street and off street. Get the latest stats on trends in parking & transportation use. And, find out how asset owners, developers and public and commercial parking are adapting parking uses with: short-term “Shared Parking” ZipCar, short-term “circulator spaces” and expanded drop off/curb lanes for Uber/Lyft. Learn how parking demand is shifting and how density is concentrating demand. Get an industry perspective on how parking is a congestion solution. Find out why architects & engineers support reducing zoning requirements for parking—so asset owners can right size the number of parking spaces to meet parker needs & use limited real estate effectively.

Get answers to 7 of the biggest questions in parking today:

  • What is the highest best purpose of parking?
  • How does parking effectively fit in a smart city? (bike, pedestrian, smart car)
  • What do lower parking requirements mean? (Higher occupancy for CBD real estate)
  • What does the connected car mean for reserving, locating & accessing parking now & in the future?
  • How are parking needs changing based on new trends from TDM to Uber?
  • What are the biggest opportunities for the future of parking?
  • How will population & driving preference impact the future?

Key Takeaways:

  1. Get a perspective on trends in parking and how parking remains a vital asset in development.
  2. Learn how right sizing parking inventory and adaptive parking uses can reduce congestion.
  3. Find out how you can adapt, convert and repurpose parking current and future parking assets.


Casey Wagner, S.E.
Chief Operating Officer, Walker Parking Consultants
Uber: The Shared Economy & Its Effect on the Consumer Experience
Wednesday, October 4, 7:30 a.m. - 9:15 a.m.

The Shared Economy is now a cultural phenomenon. Uber has tapped into that phenomenon and has captured consumer loyalty by providing a great costumer experience. What can the parking industry learn from this and the power of data, clever apps and the Uber Effect?

With Uber’s rise in popularity, advocates, champions and detractors have emerged. Find out how Uber navigates this space by providing a quality consumer experience, and easy to use technology.

Join Jeff Marshall Head of Uber’s US Centers of Excellence as he discusses Ubers’ role in the transportation space, examines the company’s vision for its future, and the future of the personal transportation experience.

Limited Seating.

Key Takeaways:

  1. Find out how Uber views the future of transportation.
  2. Learn how Uber uses its powerful app to manage the customer experience.
  3. Get insights into the next gen evolution of Uber.


Jeff Marshall
Director, US Centers of Excellence, Uber

Jeff Marshall is Head of US Centers of Excellence for ride-sharing giant, Uber. He previously served as a member of the Facebook Corporate Development team, focused on the mergers and acquisitions that the company does throughout the technology industry. Prior to that managed the global business and customer operation teams focused on supporting over a billion people, developers and advertisers who use Facebook. Prior to Facebook, Mr. Marshall was an investment banker at Morgan Stanley in the technology banking group working with companies in the consumer internet, communications, semi-conductor and software sectors. Jeff is a graduate of Stanford University and is an United States Airforce Veteran.
Waze: How Smart Cities Change the Future of Parking & Transportation
Wednesday, October 4, 9:30 a.m. -10:30 a.m.

Find out how connected consumers expect and demand instant access to information that streamlines how they navigate cities, streets and parking to better manage their journey. What is Waze doing to create a connected community through massive shareable data? Why does mapping drive the connected consumer experience? What does it mean for the parking industry?

Di-Ann Eisnor, Waze evangelist for crowd sourced navigation, is engaging industry, government, and technology in the conversation on how cities of tomorrow will function and how data and the connected community function at street level. Learn more about Waze, Google’s automated vehicle plans and why this is central to Google’s strategy.

Key Takeaways:

  1. Hear how Waze views mapping as its gateway to the transportation experience.
  2. Learn why it’s so important to have, manage & effectively utilize big data.
  3. Get a perspective on how Waze fits in the Google economy

About the Speaker:

Di-Ann Eisnor
Director of Growth, Google’s Waze

Di-Ann Eisnor is director of growth for crowd-sourced navigation and real-time traffic application, Waze, now part of Google. Working across users, governments, international media and local community groups, Eisnor continues to spearhead the company's global initiatives to make connected cities a reality and to grow Waze into new markets and new products.


OSU 5 Years Later, The Future of P3 Parking with Benefits for All
Wednesday, October 4, 12:00 p.m. -1:00 p.m.

Case Study. CampusParc, the Ohio State University (OSU) Parking concession celebrates its 5th anniversary in 2017. What fundamental decisions set up this P3 for success? Get tips on crafting a successful P3 from investor buy in to asset owner support. Learn about the QIC approach to parking investment and what makes parking an attractive asset. Find out how partnership teams work & what makes for success from the investor’s point of view. Hear from CampusParc President Sara Blouch on how she transitioned from university employee to concessionaire & how the parking staff adapted to new operating rules. Learn how the P3 design benefitted the university. Find out how parking continues to be a desired asset class and what it means to operating parking pros & their success.

Key Takeaways:

  1. Find out how successful P3 development brought asset owner, finance and a parking concession into play to build a working model for collaborative success.
  2. Get tips on crafting a successful P3 from investor buy in to asset owner support.
  3. Learn why investors continue to see parking as a valuable asset with demand well into the future.

Jerry Marcus
Principal, The Parking Advisory Group

Kate Flanagan
US Manager Global Infrastructure, QIC

Sarah Blouch
President, Campus Parc


About Campus Parc: CampusParc is responsible for the operation of The Ohio State University’s parking system, including management of the permit system, parking enforcement, customer service, motorist assistance, event parking management, and parking facility maintenance, including major renovations. The parking system, one of the largest of its kind, is comprised of 5 million square feet and 13,000 spaces within 16 garages, and 7 million square feet and 23,591 spaces within 196 surface lots, for a total of 36,591 system spaces. CampusParc operates the parking system through a 50-year lease, known as a parking concession, which began in September 2012. As a result of the concession, the university received a one-time, up-front payment of $483 million that is expected to provide $3.1 billion in investment earnings for academic initiatives. In the first 24 months of the concession, the initial $483 million created $112 million in interest, funding teaching, learning, research, transportation, and sustainability.